How much does a website cost?

There is an initial £69.00 set-up fee. After that the monthly ongoing fee is £34.49. You pay the £69.00 + the first month's £34.49 fee online (£103.49). From Month 2 you pay the monthly fee by Standing Order. All prices exclude VAT.

How long will it take to create my website?

After you place your order and discuss your exact requirements with us it will normally take around 2 weeks to create your site.

Can I use my existing domain name (web address) for my new Inspire site?

Yes, absolutely. We will provide all the information you need to do this and help out with the transfer.

How long is the contract for?

The contract is for 24 months from the date of site launch. Your domain name will need to be re-registered 4 weeks before the end of the contract. We will do this automatically unless you provide written notice 6 weeks in prior to the end of your contract. We will extend then apply a new 12 month contract which you will continue based on your existing standing order.

I have my own logo. Can I use this on my website?

All you need to do is provide us with an image file of the highest resolution you can find. The best resolution for using images on the web is 72 dpi (dots per inch). Resolutions higher than this are better for us to use as there is always some degradation in quality if the image is reduced in size. If you need us to include the logo in the Header be sure to provide us with your image file when returning your Website Content Pro Forma.

Can I customise the colour scheme of my website?

Yes, that is an important part of our package. You first choose one of our website themes but you are not held to the example colour scheme it uses. During the website development process you can tell us what colour scheme you want.

My business type is not listed, can I still buy one of your sites?

Absolutely, you can actually select any of the themes listed in any category for your site. So, say you are a plumber and you like the look of one of the Licensed Trade themes, that's no problem. We can customise any theme for any business type. We show example themes for some different business types just to give an idea of what the finished sites could look like.

Where are you based?

We are based in the United Kingdom.

Can you accept international orders?

Yes, absolutely. If your company is based outside of the UK then we'd be delighted to talk with you.

How can I contact you?

We'd be delighted if you got in touch with us. If the most convenient way for you is to use email then contact us at support@inspirewebsites.co.uk or by call 0845 617 0651 or 0845 617 0652 during 0900-1700 GMT.

WHY HAVE A WEBSITE?
It is a fantastic accessible means to inform your customers and share information, that's why.

No other medium is accessible 24/7 right across the globe.

People started off using the web to search for simple information e.g. phone numbers, office hours and addresses. Savvy consumers are now using the web to make informed decisions on where and when to go and what to buy.

Are you taking advantage of the best marketing tool since the telephone?

AFFORDABLE ADVERTISING
Your new web site can immediately educate potential and existing customers about what differentiates your services or products.

The Internet is an affordable advertising tool. It's more cost effective to update than print material and can quickly change to reflect your current message.

Phone tag is eliminated because customers can instantly email you via a contact form when it's suitable for them and fresh in their mind.

GENERATE DIRECT INCOME
All our websites contain a section for Marketing Banners on all main pages.

Use these to generate DIRECT INCOME by renting the Advertising Space to affiliate businesses.

Provide your advertiser with stats on Pageviews, Click Through and Ave. Advert Exposure Time.

Alternatively they can be used to promote your latest OFFER e.g. £9.95 Pint & Burger or your facilities e.g. WiFi Hotspot.

ADDITIONAL BENEFITS
Display a professional image and empower your business, regardless of size, to compete on a level playing field.

Increases your business's visibility.

Improves operational efficiency and customer service.

Reduce cost and effort by removing the need to send out literature e.g. menus, application forms.

Incorporate directions and mapping facilities.

RAISING PROMOTION EFFECTIVENESS

Pub A's customers are predominantly in the 25-44 year old market, they don’t have a website and are planning on running a promotion on a Monday night on behalf of their drinks supplier targeted at their primary market. They received some posters by post and have put them up the previous Friday afternoon.

Pub B know that most users on Facebook are Female and are in the 25-44 years age bracket. They have a Facebook “Group” with over 650 “friends” and posted an “Event” on the previous Monday as soon as they confirmed the promotion with the Sales rep. The Pub post a News Item on their Group page which instantly appears in all their customers News Feeds with a link to Pub B's website. A form has been added to the Group page requesting confirmation of attendance, offering a free prize entry for those replying. To encourage early attendance and for spin off revenue a link to the Pub website advertising a Special Meal deal for those who want to get some food before the event kicks off.

Outcome
Pub B is in a far better position to increase footfall and plan for staffing. Pub A is relying purely on footfall over the 3 days which is not giving their customers much time to plan. Using a website in conjunction with Social Media creates an extremely powerful e-Marketing of the Event versus Traditional Media. This results in increasing the probability of a successful event.

CAPTURING THAT ENQUIRY

Pub A doesn’t have a website and is regularly asked over the phone for menus to be sent out to local schools and offices. They receive calls over the phone with booking information however when customers call the phone is often engaged or there is someone waiting to be served at the bar.

Pub B does have a website, which is mentioned during the answer machine message. Their “Food Page” is Search Engine friendly so that potential customers searching for FOOD LUNCH YOURTOWN will be easier to find. They have a downloadable Booking Forms (incl Menu) for Lunch or Evening. They also have information on when meals are served. They also run a separate catering service and contain all Pricing and Contact information.

Outcome
Customers can instantly email you via a contact form when it's suitable for them and fresh in their mind thus increasing the number of bookings. Eliminating Phone Tag and capture that enquiry.

Tips
If customers phone you and the line is engaged, change your message to refer them to your website where they can submit their enquiry. Highlight if you have a Children’s licence and offer to reserve High Chair.

Modern - Destination Pub

This is a great example of a Modern - Destination pub that caters for all occasions. A vertical menu means it is easier to add extra pages without the need to squeeze other items on the page. The inclusion of 3 marketing banners mean it is easy to view but not intrusive. The images at the bottom of the page are fixed on every page and can be used to re-emphasise different aspects of the business.

See real examples of this theme!
Visit the following real sites that use this website theme:

Example 1: www.cherrybankinn.co.uk (Family-owned pub)

Example 2: www.hurricanecommunications.co.uk (Communications and Telephony Contracts Company)

Suit Your Branding!
The site is designed such that you are not restricted to the default colour scheme on any of the themes. Keep in mind that if you like this site design it can be used for any type of business; it is not restricted to being used for a pub website.The sites can be tailored to suit your own colour scheme and we can use your logo within the Site header.

Great Designs! Choose from a range of 9-page website themes
All our websites are compliant with W3C International Coding standards. The basic offering is for a 9 page website split into Core, what we regard as the essential pages for any website and Business Specific, content relating to what makes your business unique.

The 5 Core Pages are: Home; Contact Us; Privacy Policy; T&Cs/FAQ; Sitemap.

The 4 Business Specific Pages are chosen by you! You create the page title and populate with content based on particular Products or Services. This gives you the freedom to select those aspects of your business which describe what you offer and can do e.g. Food , Menu, Music, Bands, Promotions, Offers, What’s On, History, Q Jump, Karaoke, Football Teams, Rugby Teams, Sports Teams, etc.

Marketing Opportunities! 3 Adverts per page
This Modern - Destination example theme has 3 slots for Marketing Banners. These can be utilised to ADVERTISE your business products or services or GENERATE income by renting them to local or national businesses. Create combination packages with complementary businesses e.g. Cinema, Outward Bound, etc.

Hassle Free! We manage your Domain Registration and Hosting
We will register on your behalf 1 .co.uk or .com Domain Name. Domain Names which have already been registered or cyber-squatted are excluded. If you already have a Domain Name we can arrange for this to be transferred.

All websites need to be hosted on a server in order for them to be live on the internet. The server package included here is based on a medium level of Traffic. We can discuss your particular requirements if you find you are having huge fluctuations in Traffic and the site is being adversely affected. We use the one of the largest companies in the world to host your site, providing you the peace of mind in terms of both availability and customer service. They use the latest server technology to ensure availability is maintained.

Search Engines Ranking
All our websites are Search Engine Friendly can be read easily by all the major Search Engines. To get quickly noticed by Google we will register your site as part of the site launch. The package does not include concerted Search Engine Ranking Placement campaign, please get in touch to discuss.

Email Address
All website packages come with 1 Business Webmail account. This is specific to your domain name but you can pick the prefix e.g. enquiries@ or contact@ or reservation@

Social Media
Is your business harnessing Social Media? Drive traffic to your site or link traffic to your Social Media presence. Once they are signed up you have a fantastic Mailing List of interested customers to communicate with.

Who is visiting your site? Marketing Traffic Statistics to support decision making
Who visits your website? What pages do they look at? How long do they spend on your website? Where do they come from? How do they find you? What page do they leave you from? Using Google Analytics the answers to these questions and more will be provided as part of a Traffic Statistic report issued on a frequency to be agreed.

Anti-Spam
All our Contact form pages are protected against spam. Users need to enter a validation code before submitting their enquiry.

Favicon
Small 16x16 image icon that sits to the left of the web address bar in the browser. A Favicon provides a final polish to your well designed and great value website.